Business

Opportunities Everywhere – But Only The Wealthy See Them…

On March 26, 2010, In AllArticles, Becoming, Belief, Business, Encouragement, HowTo, Mindset, By LaneFox

If you’ve read my FREE eBook, “The Philosophy of the Happy, Healthy, and Wealthy“, you might remember that I stated there’s a reason the rich are getting richer and the poor are getting poorer.

Hold that thought in mind…

It’s been suggested time and again by people of a certain mindset that money should be taken from wealthy people and “redistributed” to the poor.

And, when the wealthy hear this, they always chuckle to themselves because they know that even if something like that did happen, it would only be a matter of a few years until the money “redistributed” itself right back into their wallets and bank accounts.

How can this be?

Actually, it’s rather simple…the “normal” person…the proverbial 95% of people think primarily in terms of what they WANT.

They’re always wanting something…these are the people who LITERALLY spend their entire life dwelling upon some new thing they want, lusting after what they don’t have.

To these people money is nothing more than a means to get something they want and they forever want more money so they can GET more stuff.

They are SELF-INTERESTED CONSUMERS. Their vision, perspective, and awareness RARELY opens up to anything outside of themselves.

The other 5% of people…the wealthy minority…well, they want more money and more stuff too…but that’s not what they think about the most…what the wealthy think about primarily is…

“How can I and how WILL I provide INCREASED SERVICE and VALUE to a select segment of people so that I am duly rewarded and compensated for that increased service and value?”

To people who think primarily in this way, money is a means to provide increased service and value to an increasingly larger segment of people so that their rewards and compensation can be increased as well.

This makes them SELF-INTERESTED and OTHER-INTERESTED PROVIDERS.

Here’s what you must realize…

Money ALWAYS LEAVES CONSUMERS and GOES to PROVIDERS!

And so, even if some government agency took the money away from the providers, the consumers would literally hand it right back over to the providers.

Do you understand that?

Good…because your wealth depends upon you understanding that.

In fact, pause right here and ask yourself, “Do I primarily think about consuming or providing? Which way do I mostly think about using money?”

Now, this brings us to why the poor think there is a scarcity of opportunity while the wealthy see opportunity everywhere.

For those people in the 95% group, they’re thinking primarily about what they WANT…

Which leads them to thinking about how to GET more money so that they can GET what they want…

But all they can see is that wealthy people have “all” the money and they don’t know how to “get” the wealthy to “let go” and “share” some of their money with them…

And so, it appears to 95% of people that there is a scarcity of opportunity.

In contrast, those people in the 5% group, they’re asking themselves how they will provide increased service and value and get rewarded for it.

And so, they look around at what other people are wanting…

They look around at all the places where money is being spent…

And they ask themselves questions like, “Given what’s wanted and what’s being bought and sold in this specific situation:

1. How could I create or buy the supplies, raw materials, or resources that are required cheaper than what they currently cost?

2. How could I sell more of the service or product to more people faster or more conveniently?

3. How could I enhance the value of the service or product so that it can be sold at a higher price?”

As you well know, it’s not hard to find inefficiencies and waste…

It’s not hard to find opportunities for improvement…

And so, the wealthy LITERALLY see OPPORTUNITIES EVERYWHERE. They see so many opportunities that their biggest challenge is deciding which opportunities they want to take advantage of and which one’s they should let pass on by.

And, the way they decide is by comparing each opportunity to their purpose in life, to the potential for reward and compensation, to the effort and energy required, and the potential impact upon other initiatives they already have underway.

Now, go back and take a closer look at #1, #2, and #3 above. Realize that individuals have EARNED vast fortunes by finding and implementing an answer to just one of these three questions.

And those who find and implement answers to all three questions? Well, they are the wealthiest of the wealthy.

Ok, here’s your homework assignment…for the next week, every time you spend money, turn on your curiosity mode, consider and analyze the overall business situation in which you are spending money, then ask yourself the three questions above.

I’m confident you’ll be amazed at just how many opportunities there are all around you.

Now that you know this, guess what?

Now, it’s up to you to watch closely for the right opportunity and then implement.

Now, it’s time for you to expand your horizons and your awareness and transition beyond a mere consumer and become a member of the wealthy provider club.

It won’t happen over night. You’ll make plenty of mistakes. There’ll be some suffering. You’ll have to make some sacrifices. People will laugh at you, make fun of you, tell you that you’re not very smart, and that you don’t have what it takes. And, it’s all ok because you’ll end up wealthy…enjoying the goodness and fullness of life that God has for you and making a far bigger difference in the Kingdom of God.

Peace, love, and blessings,
Lane Fox

Permission is granted to reprint this article ONLY if a link is included with it as follows:

URL: http://www.millionairesforjesus.com/

Link Text: Millionaires For Jesus – God’s Millionaires – Christian Millionaire

How can I become more prosperous?

On March 26, 2010, In AllArticles, Becoming, Business, Encouragement, HowTo, Mindset, Miscellaneous, Overcoming, By LaneFox

If you were to ask me, “How can I become more prosperous?”, here’s some of what I would tell you:

Remember to ALWAYS let God be your strength and consider Him in everything you do.
Be an entrepreneurial, successful, positive, high-value, low-maintenance person so that you can have entrepreneurial, successful, positive, high-value, low-maintenance friends / colleagues.
High earners are HUGE action takers, excellent relationship builders, and excellent connection makers. They have the contacts, relationships, and active connections that are benefiting their own and others bank accounts. They got this way ON PURPOSE because striking key relationships is one of the best ways to increase income.
Create, produce, implement or provide something that’s of value to others. Now, find a way to improve it. Then, improve it yet again. Next, create, produce, implement, or provide something that’s complimentary to the first thing so that you have two things to offer to people. Keep on repeating this process.
It’s PARAMOUNT that you make changes for the better. Get serious. Do things differently. Step outside your comfort zone. Stretch your wings and fly. Connect with people by phone, letter, or best of all, face to face. Put yourself out there – not as a beggar but as a value-provider.
Up to this point, YOU have REPEATED a set of tasks and procedures – YOU have operated your own little methodology or system – all of which produced the income level you now have – all of which you’ll need to improve, enhance, upgrade, and add more features, functions, and capabilities to so that you can increase your value production if you desire to increase your income level. This is true whether you work for yourself or someone else.
Here in the US as well as in some other countries, a nation’s wealth is measured by its “Gross Domestic Product” (GDP). GDP is a measure of the total market value of goods and services produced that nation’s citizens. It’s the income generated by the output of that country’s citizens. It’s the rewards for all the activity and performance that’s of value to the citizens of that country. And, how much GDP grows from one period to another is a strong indicator of that nations economic health. Guess what? This same concept applies to the personal, individual level – your income IS a MIRROR of your “Gross PERSONAL Production” (GPP).
Your “Gross Personal Production” is a matrix of these three things:

Offering and selling existing products or services to people who are new to your world.
Offering and selling something new and wanted to an interested audience who is already a part of your world.
The systems of action, accomplishment, achievement, and completion – systems that create, develop, extend, enhance, convert, improve, and maintain items #1 and #2.

Your “Gross Personal Production” – the amount of money you receive – is in proportion to the size of your systems. More specifically, it’s in proportion to how expansive and frequently your systems make valuable offerings to interested people that convert into completed sales.
People have set up systems that generate a few hundred dollars (substitute your own currency for those of you outside the US) all the way up to several billion dollars per month. What is your system generating for you each month?
Let me say it this way… Money moves towards people and things of value. You can make money selling something of value that you own. You can make money selling something of value that you DON’T own but have the right to sell. To make more money, make more sales. To make more sales, give people – and more people – more opportunities to buy – purposely give them multiple opportunities to buy and give them calculated opportunities to buy multiple things. And always, always be building a customer list so that you always have someone to sell something to. All that you hope for is available for you to have and intelligent, applied, persistent effort and focus will surely abolish the obstacles that are between you and what you want. Be encouraged. We’re still in business for God and as out-of-control as circumstances sometimes seem, God’s still in control of all things.
Perhaps, this is a good time to ask the age-old questions: A) What must I begin doing? B) What must I do more of? C) What must I do less of? D) What must I stop doing altogether?

These things are work…they are something that’s out of the norm for you…there are things you don’t know or aren’t sure about…and that’s why many people aren’t prosperous.

Peace, love, and blessings,
Lane Fox

Permission is granted to reprint this article ONLY if a link is included with it as follows:

URL: http://www.millionairesforjesus.com/

Link Text: Millionaires For Jesus – God’s Millionaires – Christian Millionaire

An Elaboration on Microsoft’s Marketing Secrets…

On March 26, 2010, In AllArticles, Business, Mindset, Miscellaneous, By LaneFox

There are five key reasons why I believe Microsoft has been so financially successful.

1. Big, bold, aggressively pursued vision.
2. Aggressive recruitment of the smartest people
3. Drive and hard work by everyone
4. Creating win-win’s for businesses
5. Creating win-win’s for individuals

Let me now describe what I believe to be Microsoft’s marketing secrets to success. Because the first three are outside the realm of marketing, I’ll skip past them and start with the fourth one:

4. Creating win-win’s for businesses

IBM had a problem. They had a computer to sell but they didn’t have an operating system to drive their computer. And, their software people were telling them it was going to be at least two years before they could have a reliable operating system ready.

Being the sales-driven company that IBM was/is, all they needed was someone to provide them with an operating system and they could start selling personal computers right away – and gain the marketing advantage of being “first to market”.

That’s where Bill Gates came into the picture. He told IBM that he could provide them with the operating system they needed within 6 months – creating a win-win for both Bill and his dream and IBM for their goal of “first to market” personal computer dominance.

Now, IBM did make some “concessions” that seem foolish at this point. But, at the same time, the reason Bill Gates was able to get these concessions was because he really was creating a win for IBM.

On the flip side, Bill had to make several concessions too – and some of these could have really worked against him given the right/wrong circumstances. For example, Bill had to agree that when IBM had their own operating system ready, Microsoft’s DOS would be out and IBM’s operating system would be in.

From my perspective, IBM’s two big mistakes were: A) failing to realize the importance of the software side up front, B) arrogantly thinking that they could take over the software side when they were ready.

As history has shown, Microsoft out-implemented and out-executed IBM in the realm of personal computer software – because of the first three keys: vision, smart people, and hard work.

And, as history has also shown, where and when it made sense for them to do so, Microsoft has been incredibly good – far better than most – at creating win-win relationships with other businesses.

But, there was an even more important side to their marketing smartness…

5. Creating win-win’s for individuals

Prior to Microsoft Windows, the computers that commercial businesses used were big and the software that ran them was expensive.

In particular, the compilers and linkers needed to create software generally started in the $250,000 range and went up from there. Obviously, that meant that only businesses with deep financial pockets were going to be creating any software.

But then, Bill Gates came along and started telling people who were “tech-heads”, “Hey, I’ve got this new little operating system called Windows and I’ll make a deal with you…buy Windows and if you’ll buy it right now, I’ll sell it to you for half the listed price of $95 PLUS I’ll GIVE you a compiler and linker so that you can write your own software programs.

Within a year, men and women by the hundreds – maybe even thousands – were writing little software programs for Windows.

Then, Bill came back to all those people, and said, “Hey, that’s some pretty neat software you’ve written there…can I help you sell that?”

And the more Bill helped individuals create and sell their Windows-based software, the more copies of his Windows operating system he sold – and the greater his dominance became in the marketplace.

This is STILL Microsoft’s number one strategy for growing their business – and you can see this by looking at how and where they allocate their marketing dollars…their marketing budget is overwhelmingly focused on reaching tech-heads and helping them create and use more Microsoft-based or Microsoft-oriented software.

Just like with businesses, time has proven that Microsoft has been incredibly good at creating win-win relationships with individuals.

So, what can you do with all of this?

Consciously get past the tendency to think myopically and start to think bigger and broader in terms of creating win-win’s in as many places as you possibly can.

Begin thinking in terms of helping other people float their boats higher – which will cause your own boat to float higher.

Peace, Love, and Blessings,
Lane Fox

Permission is granted to reprint this article ONLY if a link is included with it as follows:

URL: http://www.MillionairesForJesus.com
Link Text: Millionaires For Jesus – God’s Millionaires – Christian Millionaire

An Important Truth Known by the Wealthy…

On March 26, 2010, In AllArticles, Business, By LaneFox

There’s an important truth that wealthy people understand…

Not only do they understand it, they’ve done everything that’s necessary to make sure they are on the RIGHT side of this truth…

This truth is easy to understand. Here it is:

Those who do not promote, market, and sell both the value they themselves possess along with some useful product or service will ALWAYS be at the mercy of those who do.

Like I said, it’s easy to understand but only wealthy people have implemented this truth in their lives.

Notice the requirements: promotion, marketing, selling, possessing value, salable product or service.

To be truly wealthy (meaning that you can generate significant income in spite of other people, the economy, the stock market, or any other outside “tyrant”), you’ve got to meet ALL the requirements!

For example, if you’re working in a job, you obviously possess some value or your employer wouldn’t keep you on the payroll. But, because you aren’t meeting ALL the requirements, YOU’RE AT THE MERCY OF YOUR EMPLOYER!

Your employer decides what they’re going to pay you – not you. Your employer decides when you can get a raise – not you. Your employer decides if you’re eligible for a promotion – not you. Your employer decides what work you’re going to do – not you. Your employer decides where you’re going to work – not you. Your employer decides when you have to be at work and when you can leave work – not you.

No doubt, you could continue on with a lot of other things that your employer decides for you but the obvious point is that YOU are at the mercy of your employer.

In contrast, wealthy people DO NOT allow themselves to stay in a position where someone else makes their choices for them. Rather, they are ALWAYS working towards gaining more control over their choices so that they may ENJOY GREATER FREEDOM.

Plus, wealthy people have something exciting to get out of bed for…they get to “go to work” in an environment where they can give AND receive – where they can give value and receive just compensation for that value.

And, in the event that an unpleasant relationship crops up, wealthy people just FIRE that person – they eliminate them from their dealings – because there are simply too many good people to do business with to mess around with users, takers, trouble-makers, slackers, negativists, or any other kind of problem-person.

Now, let’s consider a couple of erroneous ideas that many people have…

Fallacy #1: To become more successful, a person must get an advanced education and obtain a higher degree.

The truth is that while a degree will usually open the way up to better opportunities (because you have increased your “value” to some extent) you are still yet at the mercy of others. In contrast, the person who has no university degree whatsoever but has developed a “street smart business savvy” by interacting with lots of people to find out what products or services they would readily pay for and developing the corresponding promotion, marketing, and sales skills to be able to pull it off will soon enough gain both personal and financial independence.

Fallacy #2: To become wealthy, a person has to invent something.

The truth is that being just an inventor will never make you wealthy. In fact, right now, there are thousands of people who’ve invented all sorts of interesting and useful things – and they’ll never get beyond poverty level. Why? It’s because money comes from other people – not from a product.

A product without an interested audience is worthless. In contrast, an audience of people who like you and trust you to bring them the products or services they want is worth millions or even billions.

That’s why wealthy people are always building and developing a network – an audience – of people that they have a positive relationship with – and that’s why they’re always asking questions of those people – seeking to find out what’s important to them – seeking to find out what they want. Then, they go find someone who has what their audience wants and resells it to them for a profit – or if they can’t find it, then they create it for their audience.

Ok, let’s look at this truth one more time…

Those who do not promote, market, and sell both the value they themselves possess along with some useful product or service will ALWAYS be at the mercy of those who do.

Maybe, as you consider this truth against your own situation, you realize that you’re on the WRONG side of this truth. Maybe, you realize that it’s now time to begin the transition over onto the RIGHT side. If so, right where you’re at, begin to learn what you need to learn, begin to develop the skills you need to develop, begin to build an audience of people who like and trust you. As you develop this audience, seek for product and or service ideas. Soon enough, you’ll move away from being at the mercy of other people and towards having independence and freedom – both personally and financially.

Peace, Love, and Blessings,
Lane Fox

Permission is granted to reprint this article ONLY if a link is included with it as follows:

URL: http://www.MillionairesForJesus.com
Link Text: Millionaires For Jesus – God’s Millionaires – Christian Millionaire

Positive Thinking Is NOT Enough…

On March 26, 2010, In AllArticles, Becoming, Belief, Business, HowTo, Manifesting, Mindset, By LaneFox

hink.

Those thoughts that are good and wholesome and beneficial for both yourself and others are positive.

All other thoughts are negative and should be eradicated from your mind.

Positive thinking is good.

Positive thinking is important.

Positive thinking is NOT enough.

To be wealthy, you need more…

You need a focused, no time for distractions, all waste of any kind must be eliminated, action-oriented, get started, get finished, get it packaged, tell everyone about it, sell it to everyone, successful-outcome expected kind of thinking.

WHAT you think is important.

HOW you think is even more important.

Remember, DOING something USEFUL with positive thoughts is more meaningful than just having positive thoughts.

Peace, Love, and Blessings,
Lane Fox

Permission is granted to reprint this article ONLY if a link is included with it as follows:

URL: http://www.MillionairesForJesus.com
Link Text: Millionaires For Jesus – God’s Millionaires – Christian Millionaire

The Wealth Formula…

On March 26, 2010, In AllArticles, Becoming, Business, HowTo, Manifesting, By LaneFox

1. Come up with a primary income stream. For most people, this is a job. As I have said in previous articles, you should be aggressively moving towards owning your own business so that you have more control over your income and your time. Further, owning your own business is important from a tax perspective. When you are an employee working a job, you earn money, Uncle Sam takes his portion first, and then whatever is left over, you can use as you see fit. For most people, this means that they are in effect working for free for the first 3-4 months of the year. Not very smart! When you own your own business, you earn money, decide how it is going to be used, and then whatever is left, Uncle Sam can tax. This makes a huge difference in your ability to accrue wealth.

2. Give God his part of all your income.

3. Take another part of your income and put it into a wealth building account.

a. Most people say take a portion of your money and put it in savings. This is wrong. You aren’t looking to “save”. Saving won’t get you there because there will always be something that comes up where you have to tap into your savings. If you are saving for a rainy day, guess what you are going to attract into your life? That’s right, rainy days.

b. What you are looking to do is build your wealth. Instead of putting your money into “savings”, you want to put your money into a wealth-building account. When you put your money into a wealth-building account, guess what you are going to attract? Right again, opportunities to build wealth.

c. The amount you contribute to the wealth-building account isn’t what’s important. Developing the habit of contributing to the wealth-building account EVERY SINGLE TIME money comes to you is what’s important. Once it is a habit, the contribution amount will increase over time.

4. While you are building up your wealth-building account, start looking for investments that meet the following criteria:

a. You can retain significant control of it. The outcome of the stock market is not something you can control and so therefore, stocks or futures are not good investments.

b. It won’t take your focus away from your primary income stream.

c. At the very least, it will passively produce a significant return on your investment. That is, it should appreciate in value with little to no effort on your part.

d. Even better, it will become a passive income stream that requires very little of your time and produces money on an ongoing basis. Investments that produce ongoing royalties, commissions, residual sales, dividends, or rental fees are ideal.

e. You are able to develop a thorough understanding of it. Virtually all investment failures can be traced back to a lack of understanding on the part of the investor.

f. It does not violate or take away from other people.

g. There are few to no employees required and certainly, there are no “expensive expert” employees required. Here’s the thing, employees require “baby sitting”. As a Millionaire For Jesus, your time is worth at least $481 per hour which means if you spend an hour baby sitting an employee, you just cost yourself no less than $481 and possibly more. Further, employees always want “stuff” – not because they necessarily need it but because they feel gratification in spending your money.

h. It is something for which there is a high demand for it.

i. It is something for which you have a reasonable level of interest in it. Something that you have no interest in is rarely a good investment.

j. It is primarily a cash-up-front or cash-each-payment-period type investment as opposed to a “terms” business where you are always having to try to collect your money.

k. It is something which you can purchase outright from your wealth-building account. Many wealth guru’s would strongly disagree with this, but from a Biblical perspective, it’s not God’s will for His people to be under bondage of debt. The presence of debt takes away people’s ability to make the best choices in their lives because of the debt. In the absence of debt, a person is able to make choices and decisions based on what fits their life, their family, and their work for God rather than choices and decisions based on making payments on the debt. Bottom line, the Millionaire For Jesus makes small investments they can purchase outright that produce gains and growth that lead to bigger and bigger investments.

l. Real Estate is the most common investment vehicle because it fits all of the above criteria.

m. Business creation or purchase is the second most common vehicle. The most common types of businesses (due to their low-overhead and high-margin potential) include: information product providers, direct marketing companies, laundry mats, storage units, and vending businesses. There are many, many other wise investments besides these.

5. Once you have found an investment that fits all of the above criteria and your wealth-building account can fund it, make your investment.

6. Then, whatever money this investment produces should go right back into your wealth-building account. It’s important to remember that you live off of your primary income stream. A profit from your investment doesn’t mean “party time” or go spend it (blow it) on “stuff”. It means take every penny possible from the investment and put it right back into the wealth-building account so that you can make even bigger investments with even bigger returns.

7. Now, simply repeat this process over and over.

Peace, Love, and Blessings,
Lane Fox

Permission is granted to reprint this article ONLY if a link is included with it as follows:

URL: http://www.MillionairesForJesus.com
Link Text: Millionaires For Jesus – God’s Millionaires – Christian Millionaire

The Marketing Formula – Part 4

On March 26, 2010, In AllArticles, Business, By LaneFox

Want to know how to move from break-even (working for $0) in your business? Want to know how to generate HUGE profits in your business? Then pay attention because I’m going to reveal the answer to these questions.

There are far too many business who never “get” what I’m about to reveal to you – which is exactly why there are so many struggling businesses and why there are so many companies that go out of business.

So what’s this big “secret” that these companies don’t know?

It’s called a BACK-END.

What’s a back-end?

Well, there are many variations. Let’s take a look at some of them:

When a customer buys your product A, you immediately start selling them on a similar and related product B. As soon as they buy product B, you start selling them on a similar and related product C. If they don’t buy product C within a designated time, you start selling them on a similar and related product D.
When a customer buys your product A, you immediately start selling them on variation B and then variation C and so on. Book of the month or video of the month type clubs are a good example of this model.
When a customer buys your product, they get a N day supply. Then, in N days, you bill them again and ship them another limited supply. Or, in N days, they come back into your shop for a new supply. Herbs, supplements, and health supplies are an example of this model. Your grocery store is another example.
When your customer buys your product, you immediately start selling them on a bigger version. When they buy the bigger version, you start selling them on an even bigger version. This model is seen a lot in the consulting / coaching world where they sell you into the “Bronze” club. Then, they try to up-sell you to the “Silver” club. Then the Gold club, then the Gold+ club, then the Platinum club, etc.
When a customer buys your product, you immediately start selling them other products that are “down-stream” from what they just bought. For example, if a person has just purchased a domain name, then we can reasonably assume they are looking to develop a web-presence. Based on this, they are likely to be interested in website hosting services, webpage design services, shopping cart services, Internet-based marketing advice, and so on.
Customers sign up to use your services or facilities and you bill them for usage charges at an appropriate interval. Your telephone and electricity service providers are examples of this model.

Here’s the deal. Obtaining a new customer typically consumes a lot of time, energy, and resources.

Why? Someone who has never done business with you doesn’t know if they can trust you. They don’t know if your product is any good. They don’t know if you will deliver on time. They have a slew of things they don’t know about you and your business that have to be overcome before they will purchase from you.

So, if you only have a one-shot product with no back-end, you will continually face the up-hill battle of finding a new prospect and overcoming all of their objections in order to make a sale.

A much, much easier business model is to make sure that you have a back-end in place so that you can sell each customer (who already knows you and trusts you) over and over and over.

Consumables, memberships, usage fees, related products or services, or advanced / bigger versions are all concepts that you can use to create a back-end of products and services in your business so that you move from break-even to hugely profitable. And by all means, use as many of these back-end concepts as you possibly can.

By the way, there is an important side-implication here. If you have what you think is a great business idea but there’s no back-end to it, forget about it. It’s NOT a good business idea if there isn’t a back-end.

Similarly, if someone approaches you with a business proposition, and it doesn’t have a great back-end, send them on down the road because it’s not a good proposition.

Here’s why this concept of back-end is important to you. An OK product with a GREAT back-end can turn you into a Millionaire For Jesus much more quickly than you might ever imagine.

Peace, Love, and Blessings,
Lane Fox

Permission is granted to reprint this article ONLY if a link is included with it as follows:

URL: http://www.MillionairesForJesus.com
Link Text: Millionaires For Jesus – God’s Millionaires – Christian Millionaire

The Marketing Formula – Part 3 (A Fundamental Shift)

On March 26, 2010, In AllArticles, Business, Mindset, By LaneFox

I want to point out something very, very powerful and important. What I am about to reveal to you SHOULD result in a fundamental and critical SHIFT in YOUR way of thinking.

Once you have put the first piece of The Marketing Formula in place, meaning that you have put forth the effort to create a MONEY-SOURCE (a customer list)…

YOU NEVER HAVE TO PAY FOR ANYTHING AGAIN!

Your MONEY-SOURCE will pay for everything you want.

Do you want something for you or your family?

Do you want to do something for the Kingdom of God?

All you have to do is create or acquire a product or service that your MONEY-SOURCE wants and make it available to them.

How much money you want determines how much or how many of a product or service you need to make available to your MONEY-SOURCE.

The more valuable your product or service is to your MONEY-SOURCE, the more money they’ll give you. The bigger the problem is that your product or service solves, the more money your MONEY-SOURCE will give you. It’s as simple as that.

If you think about it, you are a MONEY-SOURCE for others. How much of your money that you give them is based upon how much value you feel they give you. There are some who give you very little value and consequently, you give them very little of your money. But those who provide you with much value, you give them much of your money.

Obviously, the trick to getting all of this to work for you is for you to make sure you have created a MONEY-SOURCE and to make sure you come up with products and services that your MONEY-SOURCE really wants. These are subjects I’ll talk about later.

Peace, Love, and Blessings,
Lane Fox

Permission is granted to reprint this article ONLY if a link is included with it as follows:

URL: http://www.MillionairesForJesus.com
Link Text: Millionaires For Jesus – God’s Millionaires – Christian Millionaire

The Marketing Formula – Part 2

On March 26, 2010, In AllArticles, Business, By LaneFox

Back to the subject of Marketing. In this post, I want to discuss the second part of The Marketing Formula first so that you can develop a better understanding of the importance of the first part. The second part of The Marketing Formula is: “Communicating With Your Customer List In The Right Way At The Right Time”. Here’s what you do:

Get potential customers to express their interest in your product or service by offering them something that is valuable, important, interesting, and meaningful to them for free. Your free offer can be a special report, a free e-Book or book, a CD or DVD, a sample, or anything that is relevant to your product or service and a problem your potential customer is having that they desperately want to resolve. Your “payment” is the prospective customers contact information and permission to have further communications with them.
On an ongoing, non-negotiable, no-excuses basis, use traditional ways (direct mail, email, press releases, advertisements, etc.) as well as new and creative ways to present your free gift offer to as many prospective customers as you possibly can.
At an appropriate interval (weekly, bi-weekly, monthly), send useful, helpful, valuable, and interesting information to your contacts. At the bottom of your communication piece, extend an offer for a product or service that is fairly low cost – say in the $20-$50 range. Ideally, you’ll have a number of offers in this low-price range so that if one offer doesn’t grab your potential customer, another one will.
As soon as a prospective customer buys one of your low-price offers, he or she immediately move into a new list where you start promoting bigger, similar, related, or more advanced products that cost around $100.
As soon as a customer purchases your $100 product, they immediately move into a new list where you start promoting bigger, similar, related, or more advanced products that cost around $200.
As soon as a customer purchases your $200 product, they immediately move to a list where you are promoting a $500 product, and then a $1,000 product, then a $1,500 product, then a $2,000 product. The ceiling to how high you can go is limited to only your creativity and your ability to provide value. There are programs that members pay $1,000,000 per year to be a part of. And, these people who pay these membership fees feel it’s worth every penny they pay to be a part of them.

Now, I’ll acknowledge that it’s sometimes quite difficult to develop a progressive customer relationship like this and that some businesses are more suited to this type of progression than others. But that doesn’t take away from the importance of structuring your business this way – even when you don’t think you can, you can… if you’ll get creative. God gave you the ability to create. God gave you the ability to think. See The Thinking Formula and The Thinking Formula – A Reprise.

If after your best efforts, you aren’t able to come up with a way to structure your business, products, and services in a progression like I’ve described above, then you at least want to structure it in a way where your business repeats itself over and over.

Maybe it’s a membership program. Maybe it’s a new “product every month” kind of program. Maybe it’s a “maintenance” program where you are paid on an ongoing basis by your customers so that they always have the latest and greatest product or service from you or they always have you to care for them when they need you to take care of something for them. Maybe it’s “royalties” or “licensing fees”. There are many different method that I may get into in a later post.

What’s important for you to grasp right now is that you are looking for Residual Revenue – money that keeps on coming to you, on regular and repeated intervals.

Peace, Love, and Blessings,
Lane Fox

Permission is granted to reprint this article ONLY if a link is included with it as follows:

URL: http://www.MillionairesForJesus.com
Link Text: Millionaires For Jesus – God’s Millionaires – Christian Millionaire

The Marketing Formula – Part 1

On March 26, 2010, In AllArticles, Business, By LaneFox

Up to this point I have spent a lot of time writing about developing a Biblically-based mindset of wealth. And, because your mindset is 95% or more of what it takes for you to become a Millionaire For Jesus, I’ll undoubtedly write more about this in the future. At the same time, I need to start sharing with you the actual business principles and philosophies that every Millionaire For Jesus uses directly or indirectly.

Just to make sure we are together, the cycle of business generally follows this format:

Product/Service Creation Or Acquisition
Marketing
Sales
Product/Service Delivery And Or Implementation
Product/Service Support And Customer Care

Of these 5 business elements, Marketing is one of the more important elements and yet it is typically the least understood element.

It’s worth noting that companies that are good at marketing are typically the most successful companies and they can grow to whatever level they want to – including joining the Fortune 500 club if they so desire. Microsoft Corporation is an example of a company that is great at Marketing.

Because of the importance of Marketing, I’m going to discuss it first. This way, you can start paying attention to how other companies are Marketing and ultimately decide how you want to market whatever it is that you choose to Market.

So, starting at a high level, here is the ULTRA-SECRET Marketing Formula that so few people know about let alone understand:

Create an ever-growing MONEY-SOURCE (customer list) by constantly collecting the contact information of as many customers and prospective customers as you can.
Communicate with your MONEY-SOURCE (customer list) in the right way at the right time.
Attract customers with Attraction Devices.
Gain even more customers by using Joint Ventures.
Recruit affiliates to bring you business that you would have had no way of getting on your own.
Create reasons for customers to do business with you more and more frequently and at higher and higher dollar volumes.

Peace, Love, and Blessings,
Lane Fox

Permission is granted to reprint this article ONLY if a link is included with it as follows:

URL: http://www.MillionairesForJesus.com
Link Text: Millionaires For Jesus – God’s Millionaires – Christian Millionaire

« Previous Entries

Millionaires For Jesus

Be An Abundant-Life Christian Who Is Full Of Good Works!

Opportunities Everywhere – But Only The Wealthy See Them…

How can I become more prosperous?

An Elaboration on Microsoft’s Marketing Secrets…

An Important Truth Known by the Wealthy…

Positive Thinking Is NOT Enough…

The Wealth Formula…

The Marketing Formula – Part 4

The Marketing Formula – Part 3 (A Fundamental Shift)

The Marketing Formula – Part 2

The Marketing Formula – Part 1

Important Links

Free eBook

Previous Posts

Categories

Archives