Why didn’t he do it?

It absolutely amazes me how people resist doing things that will benefit them.

Take for example, one of my clients. About a month ago I gave him a simple idea that I estimate would make him between $750 and $1,000 per day. All he had to do was make a very simple change to an existing process he used with his customers.

It was as “easy money” as you will ever see.

Today, I asked him how the idea was working out. He mumbled something about it was a “really great idea but he just hadn’t done anything with it”.

This is a business person who needs the money and he has cost himself between $23,000 and $30,000 for no known reason.

Why would he do this?

Or, a bit closer to home… why aren’t you doing the things that you know can benefit you?

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